The phones are
expanding the horizon to restaurants when they are attracting new customers, retain
them and to supply all information instantly on local demand, services, offers and promotions.
The new mobile
applications allow diners find restaurants where they are, see the opinions and
reviews from other customers, learn about deals and discounts or even place
orders through its terminal.
It is very
common sending sms as a reminder
of key dates, events, invitations, discounts and to inform about new products or new additions to the menu.
Loyalty and customer contact are the two main objectives of restaurants when using mobile
devices either through advertising, mobile or web
applications that allow different
terminals.
A clear example of successful marketing campaign through mobile
driven by large restaurant chains.
"Starbucks in the United States has increased its customers and sales using mobile
marketing strategies, such as sending mobile coupons to drive traffic to their
stores consumers and facilitating
payment via mobile"
Another of the revolutions that are developing mobile phone
is the possibility to pay through the same devices as well. For instance,
Starbucks is one of the companies which supports on mobile payments from your IPhone,
Ipod Tuch and Blackberry.
A new system is possible due to an
Apple application, called “Starbucks Card Mobile”, in which you can pay and it
is avaliable on iTunes in English and Spanish. The system allows costumers to
pay and reload the Card through Pay Pal or credit card.
So far, it has introduced in three
American cities: Seattle, San Francisco and New York.
But the newest thing that has happened,
is that mobile phone is introduced as an element of interaction between the
waiter, the customers and the chief.
Sources:
By: Sandra
Barranco Aguilar
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