Showing posts with label Non-oral language. Show all posts
Showing posts with label Non-oral language. Show all posts

Thursday, December 20, 2012

Positive and Negative Use of SMS




Effect on verbal language use and literacy

According to research done by Dr. Nenagh Kemp of University of Tasmania, the evolution of ‘textese’ is inherently coupled to a strong grasp of grammar and phonetics. David Crystal has countered the claims that SMS has a deleterious effect on language with numerous scholarly studies. The findings are summarized in his book Txtng: the Gr8 Db8
In his book, Crystal argues that:

In a typical text message, words are not abbreviated as frequently as widely thought.

Abbreviating has been in use for a long time, and thus is not a novel phenomenon only found in SMS language. Furthermore, some words such as 'sonar' and 'laser' that are accepted as standard words in the dictionary are actually acronyms.

Both children and adults use SMS language, so if adults do not display the errors seen in children's written work, they cannot be attributed to SMS language alone.

Use of abbreviations in written work and examinations is not that prevalent among students.

A prerequisite to using SMS language is the knowledge of spelling, so use of SMS language does not necessarily imply low literacy.

He further observes that this is by no means a cause for bad spelling, where in fact, texting may lead to an improvement in the literacy of the user. There are others who feel that the claims of SMS language being detrimental to English language proficiency are overrated. A study of the written work of 100 students by Freudenberg found that the actual amount of use of SMS language found in the written work was not very significant. Some features of SMS language such as the use of emoticons was not observed in any of the written work by the students. Of all the errors found, quite a substantial amount cannot be attributed to use of SMS language. These included errors that have already appeared even before the advent of SMS language.

There are also views that SMS language has little or no effect on grammar. Proponents of this view feel that that SMS language is merely another language, and since learning a new language does not affect students' proficiency in English grammar, it cannot be said that SMS language can affect their grammar. With proper instruction, students should be able to distinguish between slang, SMS language and correct English and use them in their appropriate contexts.

Efficiency and economy

According to a study, though SMS language is faster to write, more time is needed to read it compared to conventional English.

Effect on verbal language use and communication

Although various other research supports the use of SMS language, the popular notion that text messaging is damaging to the linguistic development of young people persists and many view it as a corruption of the standard form of language.

Welsh journalist and television reporter John Humphrys has criticized SMS language as "wrecking our language". The author cites ambiguity as one problem posed, illustrating with examples such as "lol", which may either be interpreted to mean "laughing out loud", "lots of love", and "little old lady" depending on the context in which it is being used. However, it should be noted that ambiguous words and statements have always been present within languages. In English for example, the word "duck" can have more than one meaning. It could be referring to either the bird or the action, and such words are usually disambiguated by looking at the context in which it was written. The proliferation of SMS language has been criticized for causing the deterioration of English language proficiency and its rich heritage. Opponents of SMS language feel that it undermines the properties of the English language that have lasted throughout its long history. Furthermore, words within the SMS language that are very similar to their English-language counterparts can be confused by young users as the actual English spelling and can therefore increase the prevalence of spelling mistakes.

Sources:
http://en.wikipedia.org/wiki/SMS_language

By Sandra Barranco Aguilar 










Happy Birthday SMS! 20 years old.



The first SMS was sent  by a British engineer called Neil PapWorth, who wrote from his computer “Happy New Year” to his colleague Richard Jarvis.
One year later, in 1993, Nokia showed the first mobile phone which permitted the challenge of SMS between users in a commercial way.

SMS permitted to express any kind of feelings in a few 160 characters. In fact, SMS is the most favourite way of communication to wish New Year, Christmas and Saint Valentine´s Day.

Therefore, there are differences between male and female use of SMS language.

According to Norwegian researcher Richard Ling, there are differences in the SMS language of females and males. The lexical, morphological and syntactic choices between males and females SMS users suggested to Ling that women are more skillful  and more "literary" texters. Richard Ling observes:

  
Women's messages tend to be "longer".
 Women used more "complex structure" and grammar.

Men's messages tend to comprise "one-sentence", "one-clause" or "one-thought" constructions (the latter is markedly observable among male users within the ages 16 to 19).

More greetings and words of parting were observed in women's messages.

Women had messages with emotional and practical (e.g. arranging a meeting) content unlike men, who mostly used SMS language for practical content only.

Women and the younger users (across gender) tend to use more shortened forms and emoticons than men.

While women observed conventional rules more than men, the difference is marginal. This involves the use of correct spelling, punctuation, capitalization etc.

Sources:









By: Sandra Barranco Aguilar

SMS in Restaurants



The phones are expanding the horizon to restaurants when they are attracting new customers, retain them and to supply all information instantly on local demand, services,  offers and promotions. 
The new mobile applications allow diners find restaurants where they are, see the opinions and reviews from other customers, learn about deals and discounts or even place orders through its terminal.
 It is very common  sending  sms as a reminder of key dates, events, invitations, discounts and to inform about new products or new additions to the menu.

Loyalty and customer contact are the two main objectives of restaurants when using mobile devices either through advertising, mobile or web applications that allow different terminals.

A clear example of successful marketing campaign through mobile driven by large restaurant chains. "Starbucks in the United States has increased its customers and sales using mobile marketing strategies, such as sending mobile coupons to drive traffic to their stores consumers and facilitating payment via mobile"

Another of the  revolutions that are developing mobile phone is the possibility to pay through the same devices as well. For instance, Starbucks is one of the companies which supports on mobile payments from your IPhone, Ipod Tuch and Blackberry.

A new system is possible due to an Apple application, called “Starbucks Card Mobile”, in which you can pay and it is avaliable on iTunes in English and Spanish. The system allows costumers to pay and reload the Card through Pay Pal or credit card.

So far, it has introduced in three American cities: Seattle, San Francisco and New York.

But the newest thing that has happened, is that mobile phone is introduced as an element of interaction between the waiter, the customers and the chief.



Sources:







By: Sandra Barranco Aguilar